
Graphic Designer
CORPORATE WORK
FREELANCE & PERSONAL PROJECTS
HAPPYTEL RETAIL GROUP
Happytel is a leading mobile phone repair and accessories retailer with a strong presence across Australia and New Zealand.As the sole Graphic Designer, I was responsible for creating and developing a wide range of marketing assets, including packaging, decals, digital campaigns, in-store activations and other print collateral, distributed and displayed in over 50 retail stores across both countries.
Business Card
A recruitment business card designed for the HR team to attract and engage potential new hires. The card was distributed in-store and at recruitment touchpoints to strengthen brand presence and encourage applications.
EXHIBITION BANNERS
A set of exhibition booth banners designed for the KOTRA Job Fair in Korea, created to attract potential recruits interested in career opportunities in Australia with Happytel.
WINDOW DECALS & PRODUCT TAGS
A set of promotional display materials created for Happytel retail stores, featuring window decals and product information tags in acrylic holders.The decals defined product categories within window displays, while the tags highlighted key product features. Together, the designs improved visibility, guided customer navigation, and reinforced a cohesive branded look across stores.
STORE DECAL
A store decal created for Happytel kiosks to promote phone repair services, designed to increase visibility at the storefront and attract customers to the service.
Business Card
A recruitment business card designed for the HR team to attract and engage potential new hires. The card was distributed in-store and at recruitment touchpoints to strengthen brand presence and encourage applications.
STORE DECAL
A store decal created for Happytel kiosks to promote phone repair services, designed to increase visibility at the storefront and attract customers to the service.
EXG is Happytel’s sub-brand dedicated to mobile protection, offering screen protectors, camera protectors, and phone cases bundled with a warranty program for added assurance. The brand focuses on delivering durable, high-quality solutions for everyday device use.

Logo
A business logo commission for an accounting firm.
Logo
A business logo commission for an Instagram photographer.

Logo & Branding
Branding Package
A cohesive set of wedding print materials, including a brochure, seating chart, menu, and song sheet, designed to reflect the couple’s personal style and create a memorable, visually harmonious experience for guests.
Branding Package
A branding package for a family-owned Airbnb business, consisting of a contemporary and stylish welcome book designed for guests, coupled with floral-themed nameplates for bedrooms.
Branding Package
A branding package consisting of promotional material for KAPOW - a children's summer holiday Christian program run by Parkes Presbyterian Church and Parkes Baptist Church, along with a team of volunteers from Sydney.
Business Card
A business card showcasing Joe's Handyman Services, a versatile company specializing in lawn care, edging, landscaping, and paving solutions.
Packaging
A packaging design for a fictional milk brand renowned for its unique flavours, designed for an academic project.
Branding
A branding identity for a fictional snack bar offering healthy and organic food and drinks, designed for an academic project.
Packaging
A packaging design for an album cover of the fictional band "ECHO", designed for an academic project.
Digital Illustrations
Sketches
Posters & Graphics
Marketing Campaign
A series of social media posts for Thai Kee IGA to promote three brand new Lay's Chips flavours, aiming to generate excitement and bring customers into the store.

Marketing Campaign
A poster for Thai Kee IGA to promote 20% off Shin Ramyun, aiming to drive people to purchase the product and bring customers into the store.
Marketing Campaign
A digital signage for the company BENEFIT to promote their new mobile application "GetFIT", aiming to motivate beginners looking to stay active, eat healthy, and make small lifestyle changes to improve their well-being.


Poster
A re-imagined movie poster for the film Alita, designed for an academic project.
Playing Cards
A suit of themed playing cards inspired by the game Genshin Impact, designed for an academic project.
Poster
Promotional campaign posters for the RSPCA, designed for an academic project.
Infographic
A desktop background infographic illustrating sustainable design methods, designed for an academic project.


Poster
A promotional poster advertising an event hosted at the Powerhouse Museum, designed for an academic project.
Infographic
An educational infographic introducing the effective use of the learning game Kahoot in the classroom, designed for an academic project.

UX & UI

User Interface
A fictional mobile application used to remember birthdays and anniversaries, designed for an academic project.
User Interface
An interactive display about typefaces to be displayed at the Powerhouse Museum, designed for an academic project.

Photography
Photo Editing
Photo editing primarily through Photoshop.
Video Editing
Coming soon~
Video Editing

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Short Film
A greenscreen video editing exercise for an academic project.
Short Clips
Three 10-second video editing exercises for an academic project.


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Traditional Media
Small Business
Coming Soon
The content is currently in the process of renovating and updating to ensure it is presented at its utmost quality. Your patience and understanding during this process is much appreciated.Stay tuned!~
HELLO
I'm a Sydney-based Graphic Designer with a versatile skillset and a lifelong passion for creativity. From a young age, I’ve been drawn to artistic expression, always finding ways to immerse myself in hands-on creative projects.As a detail-oriented and quality-driven designer, I take great pride in crafting thoughtful, high-quality work that not only looks great but serves a clear purpose. My experience spans across branding, packaging, marketing materials, web design, photo editing, and illustration.While I enjoy working across different mediums, my true specialty lies in logo and brand identity design, where I thrive in building cohesive, custom-tailored visual identities from the ground up and maintaining consistent, effective brand guidelines.Interested? Get in touch!
Contact
0404 887 144
[email protected]Sydney, Australia